Could your 'away' message be killing new patient opportunities?
With the holidays in full swing, your 'away' phone message at the office is probably one of the last things on your mind. But with most taking anywhere from a few days to 3 weeks off, it's critical that your patients hear a message that supports the vision of your practice.
I often think of one of the most horrendous messages I've ever heard when calling a dental office...
First of all, it was way too long. It went on about all of the different hours of the practice throughout the week, the lunch hours, etc. WHO CARES!! Bottom line, you aren't there to take care of my call.
There was also a horrible nasally 'professional' (aka: snooty) voice. I know this gal, and she doesn't talk anything like the voice she left on the message. In fact, she's a great team member and does her job very well. So why the weird voice?? Just be your self... unless you're not joyful, then just fake it 'til you make it. But either way, simplify your message and don't take yourselves so seriously!!
All patients want is assurance that their message will be received, and that they will hear back from you. It won't hurt that you sound joyful and have a little fun!
Here's a message you can try for the next few weeks (feel free to edit to fit your situation) -
Greetings from Dr. ___________ and Staff!
Are you making your holiday list?
Have you checked it twice?
A beautiful, healthy smile would be ever so nice!
In one appointment, you could be smiling with whiter, brighter teeth for those special Holiday celebrations!
I'm sorry we missed your call - we will be back on _____________ (date) at (time).
If you are calling for help with a dental emergency, please call ______________ to reach Dr. _________.
If we have never met and you are looking for that special dental office to call your very own - we'd love to meet you! Please leave your contact information so we can return your call as soon as we return!
If you'd like to check out our website - ________________, you'll be able to hear from our existing patients and their experience with our practice. You will also find links to our social media on our site - we invite you to follow us for the most up to date happenings in our practice!
We are grateful that you took the time to call and look forward to getting back with you first thing _________ Morning.
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